Which business do you wish you had founded?  Google?  Facebook?  Right now I’d probably plump for Rococco Chocolates.  But close to the top of my list you will always find The White Company: I love everything that Chrissie Rucker sells.

And now she has made good better by hiving off the most simple, classic items of clothing into a style edit entitled General Store.

The range includes jeans, cashmere, and the elegant white shirt (£70) shown above. All items are absolute classics, great staples.  That’s not to say that the main range doesn’t include classics, but this edit does have particular timeless appeal.

On the subject of white shirts, I had great success last year with this multipack from Marks and Spencer

These shirts are from the men’s range, and you need to try them on in store to be sure of the fit (I bought the smallest collar size) but at £30 for 3 you can’t really go wrong!

What is your approach to ‘boyfriend’ dressing?  Do you have any menswear recommendations for the girls?