‘In Your Prime, Older, Wiser, Happier’

Those of you who don’t venture past The Times Online paywall won’t have seen Anne Ashworth’s review of fellow columnist India Knight‘s new book, which she describes as ‘a route map for the midlifer woman’.

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The book attempts to provide long overdue guidance for middle-aged women – a customer segment that has been largely overlooked by an industry which is too busy bestowing advice on their daughters.  As Ashworth says, it is positively perverse that this advice dries up just when it’s needed the most.

The breadth of this advice is ambitious, covering health, exercise, beauty, families,  menopause – and clothing.   The only missing element, in Ashworth’s opinion, is financial guidance on pensions, savings, etc.

I have downloaded a copy and will report back in due course!